Siegfried Bocionek: Innovation management in the medical engineering industry

Abstract: Innovation management is a core competence for the future success of medical engineering businesses. The Siemens Medical Engineering Group pays particular attention to the systematic identification and development of new business opportunities by applying a sophisticated innovation strategy, and through the introduction of various supporting innovation activities. These activities include an innovation assessment team to look, in particular, for interesting white space innovations. Other activities are the internal venture capital, the development of a decision support tool, innovation contests, and special innovation training efforts for the employees.