Abstract: Both technology and medicine are progressing fast but an introduction of novel methodology is usually slow. There are some well based reasons for this: patient safety, the need of clinical background, education and the trend to reduce the costs of healthcare. However, there are other reasons such as money, politics, and acts of bureaucratic organizations which are not derived from the willingness to increase the general well-being. The increasing complexity of products, soaring R&D costs, increasing competition, and decreasing price/performance-ratio are common in every high tech field. The identified problems can be turned to opportunities and eventually to competitive advantages.